Redesign of Genius Estates Web Site


 The client approched Goldtree and we assessed the following issues that were reported on the previous version:


  • Look and Feel was very un-attractive.

    1. Badly put together combination of colours
    2. Badly rendered logo AND missing proper Genius Esates logo.
    3. Badly rendered images that shows pixellation
    4. The contact form UI was put together in a haphazrd fashion./li>
    5. Backgrounds that overlapped and had no clear boundaries
    6. Non-flowing design, sudden breaks and changes in the UI
    7. Poor image seslction and image editing techniques leaving ugly image borders.

  • In-accessible menu

    1. The navigation icons on the website were grouped in a pile to the left.
    2. The main navigation was the same color as the instant background making visibilty poor.
    3. The lower navigation icons were as good as invisible.

  • Poor relevance:

    1. The left division was littered with irrelavant links.
    2. The were very little images that related to the trade of butying and selling of property.
    3. None if any of the material on the website explained what the website was intended to do.

  • Poor upgrade options:

    1. The owner reported a huge problem of inability to upgrade with new content.
    2. The were very little images that related to the trade of butying and selling of property.
    3. None if any of the material on the website explained what the website was intended to do.

  • Invisible on Google and ANY other Search Engine, zero SEO was done.

    1. The website is so invisible that it does not appear on a specific query like "genius estates."
    2. This means that he was getting zero hits for his business.




 Screenshots of the previous version before web redesign:

The general look and feel of website before redesign

General Look Before Website Redesign image



The previous menus before redesign


Menu 1
Side Menu Before Redesign image

Menu 2
Top Menu Before Redesign image

Menu 3
Bottom Menu Before Redesign image



The previous issue of relevance before redesign

Relevance Before Redesign image

The previous issue of relevance before redesign. The circled one is the NEW website which is already visible, occupying postion 5 on search.

Search Before Redesign image




 The Results of Re-design:

  • A new frsh look that sports a flash banner and attractive changing icone for the menu.
  • The website already occupies postion 5 on search for "Genius Estates"

To see it in action, click www.geniusproperty.co.za.


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Testimonials



"Goldtree is always there when you need them. Day or night. Always. They are service kings in Durban!"

Nozipho Majola
CEO: Iningi Funeral Services



"Our company values prompt replies and un-interrupted systems. So far Goldtree has proved to have been a good move for us."

Yugan Naidu
Yugan Naidu Attorneys




"I approached Goldtree for an inexpensive solution so that I could parade my services on the Internet. They not only designed a gorgeous website for my company, but I also ranked very well on Google search results in a surprisingly short space of time!"

Bongeka
CEO: Ipigogo Spring Cleners




"Always there when you need them.""

David Moonsammy
Principal/Director : Genius Estates & Auctioneers




"Excellent service. My Durban-based college put Goldtree through the acid test and they passed with flying colors. Keep up the good work."

Mr Siziba
Principal: Elite College




"Goldtree has the enthusiasm to say yes most times and the proffessional and human courtesy to say "No, we cannot do that." In the world of false promises, we have come to value and cherish their ethical attitude."

Mr Maseko
Zwelibanzi High School


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