The story behind the design of the brand new Dickson Tailors website

A success story about what it takes to make a stunning website....

Yes, we have heard it said countless times that good design hinges on a aesthetics as well as functionality - yes... blah blah blah.

We have simple rule. Actually, two rules:

1. Does it "LOOK" good?
2. Does it "WORK" well?

We all know the difference between a peacock and a gorilla so we are not going to delve much on #1 above. However, #2 is very important if you really wish for the client's business' website to bring back the desired revenue.

So how did we help Dickson Tailors to have a "GOOD LOOKING" as well as "WELL-WORKING" website? Read on...

The Website Layout

Dickson Tailors Website Layout

The image above is NOT a sketch of what we brain-stormed for the website - even though it DOES awkwardly look like it. You see, unlike 99% of companies in the universe that "play by the book", we do NOT.

We spent approximately 7 hours going through the competition's designs with the intemnt of finding out what we felt could WORK and what we felt was a definite flop. From the very onset we knew that we had to make the new portal for our client to stand out quite distinctly.

So, NO, we didn't sketch the above diagram to "guide" us. We imagined. And we would take it straight from imgination to the Design Screen. Its kind of what we imagined the designer of the Lamborghini Aventador did it.

The Website Color
Website Design Color

The issue of color strangely came from none other than Quinton Naidoo - the current manager. Yes, he said he likes black and gold. We jumped for joy. Remember our name, we are Goldtree and we love working with gold. This meant that this web design was going to be very close and personal, it was going to be crafted slowly and matured like a rare perfect wine. Strangely enough, the gold came out quite gorgeously, of course, if you are here via our main page of inspiration you may have already seen what we are chatting about.

So we had to swith our computers on - and we did, for 7 days non-stop and below we have the tools that brought the cow home...

The Website Tools
The good ol' tools of the trade had a bit of naughty time rendering some images but in the end Adobe Flash rode in on a white horse and saved the day! The logo was designed in Adobe Photoshop and animated using Adobe Flash. Quite an awesome combination, really. We did the coding as usual on the Dreamweaver train but that is not all...

Durban Designer Durban Designer Durban Designer Durban Designer

... this project saw us get quite excited as soon as the first website layout sample same through. Quite simply put - our graphic designer was and is a genius, or is it artist? Nonetheless, it was simply eye-candy. One of the most important issues that are always close to our heart are USABILITY, cleanliness of the USER INTERFACE and most importantly, does it WORK.

Want to see it live? No problem, click this link and you can see it yourself :)

Yes, comments are OPEN!

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The unrelenting march torwards Internet Censorship Continues.

Senate Majority Leader Harry Reid (D-NV) launches a second round of attacks in an attempt to censor the Internet. After trying to adopt Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA), both pieces of legislation turned out to be a disaster, causing outrage among Internet giants and ordinary users alike. Congress had to retreat.

However it's determined to get what it wants this time.

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Protestors world-wide:

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